← All work // Case study 02 — Oxbow USA

The whole
marketing engine.

Oxbow USA came in needing more than a designer — they needed someone to run the marketing. Strategy, calendars, email program, social channels, paid ad creative, campaign graphic design — all of it, shipped on schedule, across a stable of a dozen brands.

What started as a handful of emails grew into a full multi-channel program I designed, built, and managed end-to-end.

// Client
Oxbow USA
// Engagement
Embedded marketing lead
// Year
2023 — 2026 · Ongoing
// Services
Strategy · Social · Email · Graphic design
// Scope of work

A little bit of everything — and a lot of it.

01 / Strategy

Marketing strategy & planning

Quarterly marketing plans, campaign calendars, launch roadmaps, and channel mix decisions. The blueprint every other deliverable runs on.

02 / Social

Social media management

Full-service social across Meta, Instagram, and TikTok. Content calendars, scheduling, community replies, and the graphics that fill the feed.

03 / Email

Email program management

End-to-end ownership of the email channel — welcome flows, launch campaigns, promos, evergreens — designed, coded, tested, and sent.

04 / Design

Graphic design, across the board

Campaign art, sale graphics, ad creative, event collateral, product banners, landing-page visuals. If it's an asset a brand runs on, I made it.

Deliverables / 01

What got shipped.

A partial list. The engagement runs weekly — this is the pattern, not the ceiling.

// Visual proof · 01 / Email

Email campaigns, end-to-end.

Production email across launches, sales, flows, and evergreens — designed, coded responsive, tested, and sent into the ESP. Selected sends below.

// Visual proof · 02 / Social & graphic design

Campaign graphics that fill the feed.

Social posts, sale creative, event art, and ad graphics — designed in-brand for each sub-client and shipped at the pace the channels demand.

// Product hero · Social Untamed Sportsman Tasty Minnow product social post
// Promo · Social Untamed Sportsman 50 percent off grub social post
// Promo · Social Untamed Sportsman 50 percent off shads social post
// Product feature RSK Knife sharpener product feature graphic
// Event · Contest Nevada Premier Sportsman Expo elk calling contest graphic
// Event · Ticket push Nevada Premier Sportsman Expo ticket graphic
// Event · Seminar list Nevada Premier Sportsman Expo seminar list graphic
// Event · Celebrity feature Nevada Premier Sportsman Expo celebrity speakers graphic
// Event · Seminar teaser Nevada Premier Sportsman Expo seminars teaser graphic
// Brands under the Oxbow umbrella

One engagement, many brands kept humming.

Oxbow USAHouse · Strategy
GunDog OutdoorsEmail · Social
ArsenalEmail · Social
RSK · Rapid River KnifeworksEmail · Social
Untamed SportsmanEmail · Social · Ads
Hunt NationEmail · Social
WiseEyeEmail · Promos
Pyke Upland GearEmail · Social
Proud American HunterEmail · Social
Ultimate Hunt GiveawaysEmail · Partnerships
Nevada Premier Sportsman ExpoEvent creative
SonarEmail · Promos
12+
Brands supported under one engagement.
3+ yrs
Continuous weekly output. Ongoing.
4
Channels managed: strategy, email, social, design.
// Next project

Fu Dog Media — social system

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