← All work // Case study 01 — Fu Dog Media

The agency's
production bench.

Fu Dog Media is a marketing agency. I'm their contracted production designer — the person their team routes client work to when it needs to get made and shipped under the FDM banner.

It's an ongoing, multi-client relationship. FDM brings me the brief and the client; I deliver the creative on their timeline, in their clients' brands, white-labeled to them.

// Client
Fu Dog Media
// Relationship
Contracted production partner
// Year
2023 — Ongoing
// Scope
Social · Ads · Brand assets
// How it works

An extra production seat, on demand.

FDM runs strategy and accounts. I plug in as an extension of their team — taking client briefs, delivering finished creative, and handing it back white-labeled so their account managers can ship to the client directly.

That means when FDM signs a new client who needs ongoing production — ads, social, brand refreshes — they can say yes without hiring another full-time designer. I'm the elastic capacity behind the roster.

Deliverables / 01

What the bench produces.

The pattern, not the ceiling. Work is routed case-by-case as FDM's client work calls for it.

// Sub-engagement · via Fu Dog Media

Japanese Import Pros — ongoing ad creative.

One of the accounts FDM routes to me. Japanese Import Pros needed a steady stream of Meta ad creative that would convert local search traffic into booked shop appointments — without looking like every other auto-repair ad in the feed.

Real-photo creative, sized for every placement Meta offers, versioned for different seasonal hooks and service types. Delivered monthly and trafficked through FDM's ad ops.

// What ships, every month

  • Fresh static ad creative batch (feed, story, Reels, audience network sizes)
  • Seasonal variants — winter prep, summer travel, pre-road-trip check-ups
  • Service-specific creative — brakes, timing belts, diagnostics, etc.
  • Copy-image pairings drafted with the conversion hook baked into the visual
  • Delivered to FDM in organized, ad-ops-ready exports
Visual proof / 01

The work, shipped.

A cross-section of the creative produced under the Fu Dog partnership — client launch campaigns, social graphics, and the Meta ad creative running behind FDM's account teams.

// Client launch · Social Fu Dog Media client launch social graphic
// Client launch · Social Fu Dog Media client launch social graphic
// Client launch · Social Fu Dog Media client launch social graphic
// Client launch · Social Fu Dog Media client launch social graphic
// Client launch · Social Fu Dog Media client launch social graphic
// Client launch · Social Fu Dog Media client launch social graphic
// Client launch · Featured Fu Dog Media featured client launch graphic
// JIP · Real-photo ad creative Japanese Import Pros Meta ad — auto repair creative
// JIP · Dark variant Japanese Import Pros Meta ad — dark variant
// JIP · Experts positioning ad Japanese Import Pros Meta ad — experts positioning
3+ yrs
Continuous partnership with FDM.
6+
FDM client brands supported under the engagement.
Ongoing — new work routed monthly.
// Next project

43PR — agency email program